8 July 2013

Women In Media Workshop (Season 2) IDEAS TO ACTION

Talk Village International present Women In Media Workshop (Season 2)
Women In Media Workshop (Season 2) is set to bring together professionals from traditional and digital media communities, as well as educational/research institutions from around the world.  With high level keynotes, cross-sector dialogue, expert panelists, controversial debates and structured networking, the Summit will promote knowledge-sharing, and will explore innovation, skills gaps, policy and research in digital media--including gaming, mobile, and social media--and the impacts on and advancements by women globally.  Through engagement with a range of topics the WIMW promises a fresh and exciting look at the ever expanding field of digital media, including: 
Women in Leadership - Technology, Corporations and Entrepreneurs
New Media Literacy
Gender and Technology
Evolution of Business Models (particularly in female-led businesses)
Emerging Technologies
International Innovation
Labour Market Research for Women in Digital Media
Applications of Digital Media in Crossing the Digital Divide
Transmedia Content Creation
Women make up only 21 percent of all people featured in the news.
Women represent only 14 percent of all company spokespersons and 17 percent of all experts quoted in the news.
Women are most often presented in the media as voices expressing personal experience.
Women are twice as likely as men to be portrayed as victims in the news.
Women represent a mere 14 percent of all Sunday morning political talk show guest appearances.
WIMW set the stage for an exciting conference with an engaging, occasionally irreverent, hands-on, how-to interactive presentation designed to train and inspire women executives and entrepreneurs, catapulting them into respected notable and quotable media spokespersons …

Panel Discussion Sessions
The Inside Scoop: How to Get the Media Interested in You
Who are YOU and why should the media care?
Getting the media to know you and care about your message can be a challenge.  And when it happens, it is like electricity!  The energy and excitement can run through you a warp speed, and you can feel a little overwhelmed and sometimes even under-prepared. In this session Beverly will take you on a journey¦ an exciting journey of getting the media to care about the message you have to share will show you how to create an event that gets the media to sit up and take notice and talk and write about!  She will show you how you can connect with virtually anybody including celebrities to help you spread the word about your ideas.  
How Blogging Can Help You Get Media Attention
Did you know that you can get the attention of your circle and reach customers without ever getting exposure on radio, TV or in the newspaper? Blogging is taking the world by storm and if you don’t yet have one, now is likely the best time to get that online journal of yours up and running.  So how can you get media attention with a blog? Blogging for Buzz can serve multiple purposes, from doing damage control when a product is attacked to simply giving the public reason to pay attention to your product and message.
In this session  you would know the media searches for companies and individuals. She will also discuss why they prefer blogs to websites when they are doing their research on potential individuals and companies they are writing about. Speaker would  share some real-life examples of those who have successfully and artfully used their blogs to garner the media’s attention and get talked about and written about over and over.
How to create web-optimized media releases  - Write for the spiders and the media will take notice!
In this session you will learn the importance of, and how to utilize a search engine optimized online press release. A  You will learn about the critical yet cost-effective and simple internet marketing and branding tool for your business growth, sustainability or visibility.
Speaker will take you behind the scenes of her online workshop and show you how she takes several news topics and creates and online search engine ranking magnet via PRWeb clients.   Would also share many other critical tools she uses to achieve stellar success in garnering publicity for her services and those of her clients.
Developing Your Media Platform Using a Storyboard
Storyboarding can be a complicated process.  If you need to develop a television show or other interactive media productions you will want to use storyboard software to help you with the process.  This type of software is specifically designed for visual design creation  just like a comic book.  However, for the small business owner or solopreneur who just wants to create a sound idea to pitch to media personnel the software is financially and learning impractical.
This session will help you learn a few different and simple ways to take a media angle and craft it into a storyboard that can then be easily pitched to media personnel with the objective to get the exposure for your business or product.  
During this presentation, you will learn techniques on how to craft basic sound storyboards that you can pitch to media personnel that will help them make their job easier that will in turn get you more media exposure.  
The Deadly Sins of Do-It-Yourself Publicity and Why to Avoid Them
How to work with the media to create winning results, and she wants to help business owners everywhere quickly get up to speed so they can do the same for their own growing businesses. In this session Nancy offers nuts-and-bolts advice and reveals insider secrets from her years and current experience in the media trenches. Her intention is to empower attendees to earn their own publicity without spending a fortune, wasting their time, or spinning their wheels.
Expose Yourself to the Media with Your Personal Brand
In this session the speaker discussed how little things can make a big difference when it comes to your personal brand, including:
· How to build your confidence to create a positive media reputation.
· How to get to anyone, including celebrities and experts.
· And how to determine who to connect with for the right kind of “exposure.
Register here  - http://bit.ly/1dahmhh
Date: 27th July 2013
Time :10:30 Am 
Venue : Herbert Macaulay Way (JobMag) Alagomeji , Yaba Lagos

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